Category: Entrepreneurs

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SUCCESSFUL SELLING

By Ian Mason

Sales are everything in business. It is a simple equation: if you don’t have sales, then you don’t have a business. Successful selling is a skill that must be practiced; however, Chris Bradley, Managing Partner of Dubai-based Keys and Holes, offers Tamakkan some fast-track advice for new entrepreneurs.

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The Marketing Race

 

By Ian Mason

I like to think of myself as a modern guy. But when it comes to marketing, I have arrived at the awful realisation that I am decidedly pre-historic.

As a marketing professional, this equates to disaster. I was like the proverbial ostrich with its head in the sand, naively thinking the phenomenon that is social media was a passing fad – if I stayed buried long enough, it would pass over and we’d return to the traditional mainstream media I am so familiar with.

Doh!