Category: Innovators

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– by Alma Kadragic

Sim Whately and JC Butler came to Dubai in the summer of 2005 looking for jobs. They had met in Belgium earlier and became friends while doing sales training and selling media. Both 24-year old Americans had worked in Kuwait and Whately also in Jordan and had heard what people used to hear about Dubai, that the streets – if not paved with gold – were filled with opportunity.