Category: Conservationists

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Celebrities go green

Many international and local identities are publicly voicing their concerns over the environment. Tempo’s Emma Kirkman looks at some who are doing more than just talking.

Whether you like it or not, in today’s celebrity-driven culture that we live in, stars often hold a huge amount of power in raising awareness of issues. The environment and sustainability is no different, with many celebrities throwing their weight and name behind various campaigns. Some celebrities just do it for the publicity but Leonardo DiCaprio and James Cameron are two who follow through on their pledges to help fight climate change….and each have a link to the UAE.

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GLOBAL WARMING

 

By Sana Bagersh

In February 2012, Abu Dhabi unveiled a new utility bill for water and electricity that provides customers with more information on their usage:  such as what the government subsidises, along with an indication of whether usage was within the ideal (green), or greater than the ideal (red).  This is a radically innovative idea to ‘nudge’ people out of their complacency and ‘empower’ them (yes, empower them) into making the right decisions.