Marking its 5th year anniversary, PLG â€“ Power League Gaming, in association with Majid Al Futtaim Cinemas and PlayStation is introducing the PLG Nationals, an all-new set of competitive gaming and eSports leagues for PS4 fans across VOX Cinemas screens in Middle East and North Africa.
Taking the competitive spirit to a whole new level and offering unique opportunities for amateur gamers to develop their skills and move up the professional ranks, the eSports leagues will create more dynamic and interactive gaming experiences for contestants and audiences in the region.
Cameron Mitchell, CEO of Majid Al Futtaim Cinemas â€“ VOX Cinemas, said: â€œCompetitive gaming and eSports is currently worth over $1 billion in the Middle East alone while the entire industry is on the rise with a captive global audience of more than 300 million people. As the fastest growing and most innovative cinema chain in the Middle East we are constantly looking to add alternative content to our screens and what better way than to be associated with eSports. We believe that with strategic partners such as PlayStation and PLG, we will be able to seize the many growth opportunities that exist in the market and further strengthen our association with gaming as a cinema exhibitor.