“Time is money for every small business owner and one of the biggest pitfalls is made by not narrowing the prospecting focus from the beginning. Invest time to analyze the market and identify a) exactly who the ideal customer is and b) where to find them.
The main focus during any sales presentation is to know that the presentation is for them, not for you. Going in with a plan and structure is key but it is easy to get overly focussed on what has been prepared and believing that that’s all the customer wants to see. Clients will tell you all you need to know and more if you simply pay attention to what is being said, how it’s being said and where their attention is drawn.
Objections are part of the sales game and are actually a good thing. If clients don’t have the intent to purchase, they simply say ‘no’. The fact they’ve raised an issue means they are interested enough to want to know more.”
Find out more from Chris by visiting www.tamakkan.org and clicking on the Tamakkan 2 Minute Talks page. You’ll also find more industry insights on topics such as establishing a business, marketing, project management and human resources.
TAMAKKAN SEMINAR:
EVENT: Monday 17th September
6.00pm at Al Mamoura Auditorium, Abu Dhabi
ENTREPRENEUR TRAILBLAZERS: EMIRATIS EMBRACING CHANGE
Tamakkan will showcase ‘I Love UAE,’ an exciting entrepreneurship initiative founded by Amal Al-Agroobi that promotes Emiratis talents and givesthem opportunities to grow.
Also sharing their experiences are three Emiratis who have benefited from ‘I Love UAE’
-Abdullatif Al Sayegh who built his media empire from the ground up and now dominates muchof the media sector with his company, Al Sayegh Media.
-Ahmed Al Ali, one of the founders of X-Architects, who decided to set up his own firmafter working and training with several international companies.
-Talib Al Hashemi is the co founder of the UAE’s first and only Emirati recruitment company, Next Level Recruitment. He now successfully supplies UAE nationals to government and private companies.To join the Tamakkan database, email rahul@brandmoxie.com with your name and email address, and mention ‘Tamakkan database’ in the subject line.
Connect with Tamakkan
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