Abaya Allure:
Nabrman Boutique
You don’t need to be a fashion maven to see that the ‘abaya,’ a traditional garment worn by women in this region, has blossomed into a fashion statement that is bold and replete with exciting and fresh permutations. In the vanguard of the Emirati fashion movement is abaya designer Hend Almutawa, who owns Dubai based Nabrman boutique. She shares her story…
“I am an open minded person. I love to meet people and socialize. I guess people meeting me for the first time will definitely feel comfortable. I love spending time with my family and friends. I live everyday life by the motto, ‘Live today like there’s no tomorrow’.
“It all started back when I was in my senior year at university. I started making designs for myself that were unconventional yet respectful to our culture and beliefs. From there, I started my business at home for almost a year, then in 2009 successfully opened my boutique Nabrman on Jumeirah road.
“Nabrman, means ‘white flower’ in Turkish. It is a symbol of purity and modesty. Nabrman offers classy, unique and modern abayas. The boutique is known for its hospitality and welcoming atmosphere. Customers really appreciate the contemporary and modern look of the abayas that we innovate.
“Change is a constant in any company, as things are evolving and happening all the time. The main challenge we face in our business is in the need for new designs, as each season has to have a different style, look, colours, and trends.
“Nabrman has also come out with jalabiyas that have been appreciated by our customers. We are soon planning to launch dresses for party wear. These will feature ‘laser’ creations, embroidery designs as well as different abaya cuts and French laces”.
