The idea took the owner, Manal Al Bin-Ali, two years to implement. Unlike other cupcake places, this one is based on an Arabian concept with the cupcakes named after jewels in Arabic, and a logo that juxtaposes Jewelz and Jawahr, thereby giving Abu Dhabi its first authentic Arabian-inspired cupcake place.
This ‘cupcakery’ offers a selection of original flavors of cupcakes such as green tea and chai along with honey frosting. It also offers a variety of cookies and petit fours in different colours, along with cakes and reusable trays filled with desserts for birthdays, gifts and casual events. The cupcakes are offered in three different sizes: regular, medium and small. Their signature hot chocolate is brought to you in a teapot of hot milk and a stick with a perfectly cut chocolate cube at the end of it so customers can customize their drinks to their own personal preferences.
Jewelz’s reusable trays come in four different colours and are filled with petit fours, mini cupcakes, chocolate truffles and anything else you might like. You can pre-order your trays or get one that’s already prepackaged. You can re-fill the tray and even, get this, modify the colour of the dessert to match the colour of the tray.
Jewelz is located in Al Moroor Road amid banks and schools which makes it accessible for passers-by, students, and business people. Their prices are quite reasonable, especially compared to many other pastry shops, while the ambience is good enough to make it a great ‘hang out’ place. Future plans for Jewelz include opening more branches in the UAE, introducing chocolate fondue and possibly adding a few savory dishes to the menu.
