Houda chatted to Tempo about her inspiration and her dreams.
A Saudi in France
I am a Saudi national. I studied architecture at Ecole Nationale des Beaux Arts in Paris, but due to family reasons I had to stop my studies and started working for my embassy. Having lived for several years in Paris, I have been imbued of French culture, and I appreciate a lot of the French know-how in many fields. I knew this was something I had to do when I moved to the United Arab Emirates.
Bringing Paris to Abu Dhabi
Yes. Paris Avenue is a concept store themed around the discovery of new designers. It is dedicated entirely to those creators of art for whom elegance, originality and quality go together. I offer a large selection of handbags and shoes for major occasions and everyday use, as well as accessories and decorative items. Paris Avenue is the window to the world for these designers.
Inspiration and Partnerships
There are two – the first one is a nod to my father, God bless his soul, who used to have a fashion boutique, but I was too young to be interested in it. The second reason is to pay tribute to the art of French living and to all the artisans who love their work. I take this opportunity to thank all those who surrounded me, helped me and encouraged me – my family, my friends and my wonderful collaborators.
The Essence of Paris Avenue
I wanted a cosy place where everyone would feel at home. It is not only a boutique but a gallery where you can admire objects, and read, smell and feel the soul of Paris avenues. Most of the items available are chosen from materials and handmade in small workshops; indeed, some of these items are unique. The workshops I deal with respect labour rights, demand freedom of association and compliance with local laws, and prohibit child labour, forced labour and discrimination.
Forward Looking
With God’s help, I will consider opening more stores in the UAE and in the GCC region. I also have other projects in mind, not in the fashion field but still related to French living.
Paris Avenue is located off Zayed First in Khalidiya. To find out more about Paris Avenue call 02 635 4030
