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Power Networking Using LinkedIn – Cristina Magallon



Cristina Magallon

Who: Cristina Magallon?

“I was new in UAE four years ago and no one wanted to work with me despite my expertise in social media. That is understandable because social proof is essential to get your name out there. So I started UAE DNA where I wrote about people – just people in UAE. Businessmen, game changers, influencers, high net profiles, chefs, or anyone who has an interesting story to tell. I grew this website and created a social media following of 200,000 on my combined social media platforms the biggest of which is LinkedIn with 91,000 followers and Twitter with 90,000 plus followers.
“I was very lucky to have a mentor who told me to focus mainly on LinkedIn if I want to establish myself as a thought leader on social media and on two social media platforms that I can dominate. Just two. I learned and studied LinkedIn and Twitter, two platforms that are business focused and it paid off.  Aside from publishing business stories, I would publish anything I learned about social media for FREE and people started following and asking questions on how they too could develop their social media presence both for business and for their personal online reputation. 
“You have to give something of value so that people will follow you.  What is it that you have that you can SHARE so that people will be interested in you – and will eventually follow you. That is the key, give something of value.
To build an online presence is essential to anyone who wants to move their careers.  Recruiters first check for social proof and engagement for them to reach out for you to work for them.
I get a lot of job offers through LinkedIn. That’s how I got into Kensington Exclusive Properties.
I still have UAE DNA and we are still moving people stories and doing business collaborations with brands.


Being called an “influencer” entails responsibilities.  When brands approach you to work with them, it doesn’t necessarily mean that they will just pay you to post their online campaigns. You become the brand ambassador when you sign with these brands, so you also have to protect their name especially when you are offline.  
LinkedIn as a platform is totally different from Facebook and Instagram since LinkedIn is text base.  People READ when they are on LinkedIn because professionals and high net individuals are on this platform, especially in UAE. If you know how to use LinkedIn, it is really a goldmine. You can literally pitch your ideas to a CEO or a decision maker through this platform



Almost all information is channeled through social media. Internet penetration rates are approaching 100% in a number of countries according to Digital Global Overview 2017 with the UAE taking top spot at 99%. That is 9.2 million users online with 88% using social media.

Traditional industries will argue that influencers are not effective, and that consumers don’t want to be sold to by an influencer.  As with every marketing tactic, it is only effective if done right. The challenge is to deliver an organic reach because anyone can boost an online campaign – that’s your engagement there.  Who are you targeting that your followers will be interested in. On LinkedIn, will they read what you post? On Twitter, will they open that link?
The messenger matters, but the message needs to shine. When coming up with a creative strategy, the first step is identifying your core objective for using influencers like UAE DNA in the first place. Is it awareness? Is it to drive engagement? Is it sales? It can be hard to choose just one, but at the end of the day, what would allow you to gauge success.
Though not as popular as Facebook or Instagram, LinkedIn is by far one of the best social networking sites to reach out to and connect with the right business people. If used strategically, LinkedIn can help in the development and promotion of your personal brand. You can have interaction with your target audience, publicize your company and generate more leads and do more businesses by connecting with the right people.
In UAE with a population of 9.3 million, there are more than 3 million high net individuals on LinkedIn. Here’s the statistics:
​   *26,000 are CEO’s
​   *126,000 are Directors
​   *276,000 are Executives
​   *and a staggering 552,000 are Managers
It is a professionals site signing up at a rate of more than two new members per second. LinkedIn by far is the world’s largest ‘professional social network and an investment in this area is well worth it in the long run.​



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Finding Happiness in Gratitude



Being light and being a light are admirable qualities. Finding happiness in everything and everywhere is a gift. Gratitude follows happiness.

The writer William Arthur Ward once wrote, “Gratitude can transform common days into thanksgivings, turn routine jobs into joy, and change ordinary opportunities into blessings.”

When you maintain a positive and optimistic outlook, all events in life can harvest happiness and generate gratitude. Look around: there is life everywhere. The trees may be dormant in Winter, but will awake in Spring to reveal green leaves. The flowers are hiding now, but soon will bloom with colour, fragrance and life. Change is good because it renews, rejuvenates and invites possibility. Change in venue, outlook and perspective is where FUN resides.

I recently changed my personal venue: I repatriated to the USA to begin a new adventure. There are many “new” things here for me. This is a new city for me, so are the places, roads, stores and people all new. I see ducks flying overhead daily and lightening in the sky some nights. I welcome everything as an opportunity to learn and grow. I’m lighter because I’ve purged so much of my material possessions and made my living footprint smaller. Possessions that didn’t spark joy in me any longer were shared with friends and given to charity.


Recognizing commitment verses attachment is freeing. Keeping photos (digitally, please) and some treasures are important. Holding on to stuff because they belonged to a long-lost family member is expensive both financially (moving costs from place to place) and emotionally. I am more mobile because I can travel and move with less to tote along. I am focusing on the happy, positive and joyful aspects of this new place. Gratitude fills my heart when I see where I am and how much is ahead of me.

Another experience for me is driving around to explore. In the UAE, I relied on public transportation. Now I have a Jeep and Waze (mobile app) to get me around. Each time I buckle up, I am reminded that the journey is in front, to the left, the right and straight ahead of me. Long drives off the highway to see the land are ways I explore my new city. I am experiencing life through road trips and new eyes. There is always somewhere you can go that is new and different….I challenge you to explore.

Change your perspective and see your life anew. Be compassionate with yourself and you’ll feel your happiness levels arise.

Love deeply – live fully – laugh boldly are three keys to happiness. The good hormones (serotonin and dopamine) are released in the brain and pain, stress and sadness melt away. Sure, it’s not a panacea, but self-love and care can make a world of difference for a healthy, happy you.

Happiness must be a daily choice: you live only once, so make every day count, embrace it, love it. Shift your mood: get some sunshine, take stress for a trek, eat your favorite foods, have a long phone conversation with a friend.


Philosopher James Allen said, “You are today where your thoughts have brought you; you will be tomorrow where your thoughts take you.”

Remember, as the Roman emperor Marcus Aurelius said, “Very little is needed to make a happy life; it is all within yourself, in your way of thinking.”

Rock your greatness while you’re here and make it the best life ever! Be happy and have FUN every day!

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Time Capsule: Live life to the fullest, says this ace event organizer



Time Capsule - James Simmons

Life is all about taking whatever comes your way in your stride. While some like to follow a traded path, some find meaning in pursuing one’s instinct. Whatever the preferences, the ultimate goal is to achieve a better and prosperous life. Tempo’s Time Capsule gives individuals the opportunity to voice their opinions and share it with others in a bid to enhance and enrich life’s narrative.

Today, we present to you high flying event organizer James Simmons.

Name:  James Simmons

Age: 34


Profession: Event Organizer

Nationality: American

Motto: “Life is a marathon, enjoy the journey”

Instagram: jsentertainment81

Most valued possession: My most valued possession would have to be my laptop. It has all my photos (memories), documents, and just important information stored on it.


Time Capsule: James SimmonsWhere you hang out most: If I’m not out at an event or new restaurant I’m pretty much a home body chilling and watching Netflix or Sports.

One thing you cannot live without: I would have to say my phone.  My friends are always asking me “can you live without your phone???” The answer is no!

The person who inspires you the most: My dad and I have a close relationship and while I’m my own man he is someone I aspire to be like.


Five things you need for survival: Smartphone, Apple TV, DSLR Camera, big screen TV and Jawbone Up2 Activity Tracker

Car you would like to own: Mercedes Benz E350 Cabriolet


A typical day in your life: Organized chaos directed to achieve a set goal.

Where you see yourself in 10 years: I believe your life should get better with age; I see myself being a better and wiser person than I am today.

Your idea of peace: Being surrounded by family and friends with good food, laughter and fun. Those moments in life are priceless.

Goal in life: Live life to the fullest with no regrets.

Time Capsule: James SimmonsThree things that today has taught you: Work hard, have patience, and stick to your goals and you will ultimately find success.



Deserves a big old thank you: Too many to name. I’m grateful to have an amazing circle of people around me.


The craziest thing you have ever done: Skydiving in Dubai. It was planned with a group of friends and actually not as scary as I thought it would be.


Earliest memory: My earliest memory was when I was two or three years old and I would ask my parents and grandparents a lot of questions growing up. I was a very inquisitive child.


If your life were a book it would be called: Work Hard to Achieve Your Goals

To look good, you would wear: I believe less is more so I would go with a classic blazer and slacks, or a suit.

You would most like to be stuck in an elevator with: Warren Buffett. To be able to pick his brain would be an amazing experience.

If you could wake up tomorrow in the body of someone else currently living, you would pick: Barack Obama. I would love to go through a day and experience his life and his thoughts.

Current Last SONG syndrome (LSS):  the album that is in heavy rotation in my car is the new Common Album “Black America Again”


 If you could have personally witnessed one event in history, it would be: Mohamed Ali vs. George Foreman in Zaire (1974)

Time Capsule: James SimmonsYour idea of a perfect weekend: A city with great culture, food, and a beach.


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Lead meaningful happy life doing these 3 things



 I have been helping a lot of people evaluating their lives and changing some of their priorities to lead a more meaningful and rewarding life.

I signed up with UC, Berkeley to learn more about why and how to create more happiness in life and today I work as happiness expert and blogger for, a on-line and wellness platform. I also do my free Happiness Pep-talks driven by my vision to create a planet where people lead more flourishing lives. The science on happiness is here already, it just needs to be applied to people’s lives, corporates, and communities.


Our subjective state of mind and our experience of positive emotions is partly heritable – up to 50% is determined by our genes – so if you ask the question “why are some people happier than others?”, about 50 percent of the answer lies in genetics. About 10 percent lies in our life circumstances (some of us are married, some of us are not, some of us have kids, some of us have not, some of us are more or less attractive, more or less healthy etc.) which leaves us with 40 percent that we – according to happiness science – can influence by intentional activity.

Happiness scientists have been studying very happy people to reveal the secrets behind leading happy lives, and here is some of their findings: Happy people are really good at relationships. Happy people are more grateful, philanthropic and helpful, and they tend to savour pleasures in their lives. Happy people are committed to personal significant life goals, whether it’s raising moral children, or building a house, or advancing in their career.


Many companies and people are struggling at the moment due to downsizing, not only in Abu Dhabi but in the whole UAE, but even though they face extreme difficulties, they seem to hold on to the old way of doing business: the Industrial business paradigm with a constant focus on economic growth. Sadly this paradigm often fails to incorporate real meaning and pleasure in work, and as a result leave people unengaged and stressed in their job.


I’m delighted to share four happiness practices that will increase feelings of happiness and well-being.

Three Good Things

Journal and write down things that went well for you during the day, and make a mental investigation as to why they went well. It can be small things or relatively more important things, everything counts. Refocusing your mind on life’s good events and the positive feelings that came with them can make a real difference in how you feel.

Loving Kindness Meditation

This meditation practice is a way of developing and boosting compassion towards others and yourself. Search for “loving kindness meditation” guidance on the internet, get comfortable, relax and gently follow the instructions.

Gratitude letter

Feeling gratitude not only increases your level of positive emotions, it also strengthens your relationships.


Think about someone who did something you are extremely grateful for, but who you never thanked. Now write the person a letter expressing your deep gratitude and telling how they affected your life and why you’re so grateful. Plan to visit the person to deliver the letter.

AWE walk

AWE is a positive feeling and can be defined as the feeling of being in presence of something vast and greater than the self. We all know this almost divine feeling of experiencing something so beautiful, great or dislike that the only thing we can say is “awe”. Deliberately trying to plan for AWE experiences can increase feelings of happiness. When you are doing your AWE walk, make sure your cell phone is switched off, or even better, leave it at home. Here are some ideas for your AWE experience:

1. Plan for a hike in the mountains
2. Go to see the never-ending sand dunes in the dessert
3. Walk outside in the night and look up at the stars.
4.Watch the sunset from a beach
5. Visit a historic monument

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