Shaping Fashion in the UAE: Issa Saleh and James Simmons

Vowing to change the face of fashion in the UAE are business partners Issa Saleh, from Jordan, and James Simmons, from the USA, who are gearing to organize Abu Dhabi Runway Fashion Show this October. The event was attended by over 700 people last year, and the two aiming to collaborate again to attract over a thousand people.


Saleh is the CEO of Abu Dhabi Runway Fashion Show, while Simmons is the CEO of the event management company JS Entertainment. Saleh believes that fashion is about being comfortable with yourself, and translating self-esteem into a personal style. James believes that success in life is not determined by financial status but by the passion and joy you bring to your craft and others around you. After the success of their inaugural event last year, the partners decided to make this an annual event.


The Abu Dhabi Runway Fashion Show Season 2 will be held on October 7, 2016. Check their Facebook page for more details:

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