One day it struck me, why do I have to travel so much for a massage, and why can’t I have something similar here. I found an opportunity and was convinced that there is scope to start something similar in
Abu Dhabi.
There are plenty of saloons in Abu Dhabi, mainly for women, and some niche ones for the men but they are either exhorbitantly priced or not the type that an Arab man is looking for. Sensing this as my chance, I set up this venture.
Tempo: A spa exclusively for men in Abu Dhabi- wasn’t it too much of a business risk?
Not at all. Men are more conscious of their looks and personality. This is not just in the foreign countries but also here in Abu Dhabi. And moreover it is about understanding the market and your target audience. I understand the rationale of the men here- they would not want to admit that they visit spas and saloons and would never want to be spotted in a spa. Knowing this, I offer private rooms for all the services at my spa, right from a hair cut to massage. My guest can opt for a private room, can watch his favourite action movie, or listen to a song on his i-Pod while he gets his service done. You need to have a great product, but it is important to package it right.
Tempo: Are entrepreneurs in the UAE encouraged?
I don’t want to lie, it is not easy, but not impossible too. Abu Dhabi has tremendous scope for growth, and people need to come forward to harness it. From my experience
I could tell you; I had problems getting a good interior designer and a contractor. There were people who were just not ready to work with me because I was beginning things at a small scale. Out of experience I would say that if potential entrepreneurs need to be encouraged, there should be organizations which help in setup and direct them in the right direction in terms of research, legal, risk management etc.
Tempo: Is there anything more about MyLife Men’s Spa that you would like to share with us?
It’s quick, private and affordable luxury. It will be an experience that you will want to cherish. I invite Tempo readers to come and experience MyLife Men’s Spa.
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