Abu Dhabi, United Arab Emirates, 12 November 2014 – Majid Al Futtaim Cinemas, the cinema arm of Majid Al Futtaim, the leading shopping mall, retail and leisure pioneer across the Middle East and North Africa is ushering in the future of cinema entertainment for the UAE with its most ambitious cinema to-date, VOX Cinemas at Yas Mall. The latest cinema to open for the Middle East’s largest cinema chain will bring movie-goers in Abu Dhabi a series of firsts for the emirate: the single largest cinema screen at 23.5 metres wide, the most screens under one roof with a total of 20, the first VOX 4DX cinema experience, two enormous VOX MAX screens both home to Dolby Atmos multi-dimensional sound systems, the largest selection of VIP VOX GOLD cinemas, plus the country’s first child-friendly, branded party cinema. As the ‘must visit’ entertainment destination in Abu Dhabi, VOX Cinemas at Yas Mall is truly redefining the cinema landscape and customers will be spoilt for choice with all of the latest cinema concepts available within one cinema complex.
Check out our photos at Tempo’s Facebook Page: Vox Cinema: As Real as the Reel can get!
Here are some of the features of Vox Cinemas at Yas Mall:
- Combining all of the latest international cinema innovations under one roof
- 3 luxury VOX GOLD cinemas with fully reclining chairs, gourmet menu and waiter service
- 2 VOX MAX screens equipped with breath-taking Dolby Atmos sound technology and the biggest screen in Abu Dhabi measuring a massive 23.5m
- Introducing VOX 4DX in Abu Dhabi for the first time featuring motion chairs, rain, wind and even scent
- Introducing a private, child friendly branded cinema
- Launching in total 20-screens, VOX Cinemas, Yas Mall will become the highest grossing cinema in Abu Dhabi
“Our newest location in Yas Mall is a result of years of research and planning, and we are confident that VOX Cinemas, Yas Mall will set a new benchmark, creating great moments for cinema entertainment internationally,” said Cameron Mitchell, CEO of Majid Al Futtaim Cinemas. “We have travelled the world and witnessed first-hand all of the cinemas that are considered to be the world’s best, and VOX Cinemas, Yas Mall eclipses this standard by offering improved versions of all of these concepts.”
“Guests no longer want to experience every movie in the same format, but now have the option to choose between 2D, 3D and 4DX, standard, VIP, VOX MAX, VOX GOLD and even private cinema concepts on every visit,” added Mitchell.
VOX Cinemas, Yas Island will show Arabic, Hollywood, Hindi, Malayalam, Tamil, Tagalog, Turkish and Russian films, as well as screen alternative entertainment including concerts, the opera, gaming tournaments, and even show live football games.
Similarly upgraded for the Yas Island location are the common areas, washrooms and even an expansive service counter with 22 cashiers servicing our guests at any point in time to provide a smooth and efficient journey. VOX Cinemas has also invested in new digital scanning technology that will allow customers who have pre-booked tickets online, to simply scan their phone and head straight to their pre booked seat, without the need to collect a ticket.
Welcoming customers into the lap of luxury, VOX Cinemas Yas Mall presents not one – but three luxurious VOX GOLD cinemas to cater to the growing number of movie-goers preferring the most exclusive of cinema experiences. VIP treatment begins in the dedicated premium lounge, as guests can order from a newly launched three-course restaurant-style menu before they recline in the spacious, leather seats, with waiter service available throughout the movie, whilst covered by a blanket, resting comfortably with a pillow in your own private booth.
Perhaps residents will be most delighted with the eagerly anticipated VOX 4DX concept, which was previously only available in Dubai. The 4DX effects elevate the movie-watching experience by mimicking a range of sensations such as rain, wind, scent, movement and motion all synchronised with the action on-screen to offer the most immersive experience possible in cinema today. Movie goers will feel every turn and every tremor along with the characters as if they were in the movie themselves. Having debuted in Dubai last year to huge success, 4DX has developed a growing and loyal fan base that wants to see every possible movie in VOX 4DX.
Getting a ‘big-screen’ experience ranked high on the list of priorities for Abu Dhabi’s film-goers and VOX Cinemas, Yas Mall houses two VOX MAX mega-screens, including Abu Dhabi’s largest screen at 23.5 metres wide. Guests will be mesmerised with the only cinema in the region which features two Dolby Atmos-enabled screens, which can be enjoyed from large VIP seats with a private table and USB phone charger. This newgeneration of sound technology creates a multi-dimensional environment, with speakers embedded across the walls and ceiling, providing realistic surround sound.
To celebrate the region’s premiere entertainment destination, VOX Cinemas will welcome Abu Dhabi residents through its doors with a flurry of fun-filled activity, competitions and prizes. From a chance to win fast cars and tickets to red-carpet events with beloved characters, the calendar of events at VOX Cinemas, Yas Mall is jam packed.
Mr. Mitchell further expressed his appreciation to Aldar for creating such an inviting and iconic destination in Abu Dhabi. “Aldar have created Abu Dhabi’s first true regional entertainment and shopping destination, and VOX Cinemas is delighted to have partnered with Aldar in creating a cinema, that meets Aldar’s ambitious plans for the Yas Island development, and gives the residents of Abu Dhabi a brand new shopping, dining and entertainment experience.”
For more information on VOX Cinemas and to book tickets visit: www.voxcinemas.comor visit: www.facebook.com/voxcinemas
