Move over the “Unicorn”. Enter “The Age of the Phoenix”.

You have probably heard of the mythical “phoenix,” that bird said to have lived in the Arabian desert that would burn itself to ashes repeatedly to rise again and live through new cycles. How can businesses survive in a post Covid economy?

So in our Covid world today the business equivalent of the “phoenix” will leave its mark on tomorrow’s MBA lessons (assuming universities survive to tell its tale).

With businesses large and small closing forever, the “phoenix” will be that entity that hibernates on life support long enough to scrape through to the other side to stage a full or partial recovery.

Why this scenario? Because demand, for most goods and services will return. It may come in tentative and tortured bursts in this broken economy, but sure as the ebb and flow of the tide, return it shall.

There will be new businesses waiting to pick up the slack. These will likely be a new breed of upstart, armed with disruptive mindsets and agile toolkits.

But right there, among them, will be those phoenixes, the resurrected few, that managed to survive.

So I offer today’s blessing to all: may you rise from Covid’s ashes and emerge a “‘phoenix”.

Sana Bagersh is the Managing Editor of Tempo magazine. She is also the CEO of BrandMoxie which is the publisher of Tempo. Bagersh is an innovation and strategy consultant, a motivational speaker and an entrepreneurship and innovation trainer.
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