Dear Retailer in Pandemic

I know you’re hurting. You’re open for business but there’s no sign when shoppers will return.

I’ve walked around the malls (fitted with mask, gloves etc) and greeted by your friendly staff.

The desolation is heartbreaking but not entirely unjustified as people are bracing for a possible second wave.

  1. While I have no silver bullet, here are a few tips to make things a bit better: Make it easier for the shopper to come. Shoppers will peer in for a safety check. If aisles are adequately wide they may venture inside, otherwise they’ll walk.
  2. Social distancing. Obvious, but most flouted. Check queues at the register, and make sure your own staff abide by the rules.
  3. I’ve seen some ‘Sale’ and ‘Welcome’ signs on some shops. Why not combine both? “Welcome back sale”! Psychology is important and little queues make people feel special.
  4. Get your digital shop up! Even if things go back they will not go full physical again, and your online shop will supplement your brick and mortar presence.
  5. Get experiential – whether online or off. People are drawn to brands that make them feel good. Connect via words from the founder, the music, the tribe, the visual, the olfactory…

Stay relevant. Be strong. Evolve.

Sana Bagersh
Sana Bagersh is the Managing Editor of Tempo magazine. She is also the CEO of BrandMoxie which is the publisher of Tempo. Bagersh is an innovation and strategy consultant, a motivational speaker and an entrepreneurship and innovation trainer.