Tempo dedicates the July issue to the people in the community that go out of their way to go good deeds and give back to the community they are a part of . Whether it be through helping animals, the blind, raising awareness about other charities or providing work to Emirati artisans, these people have put their heart and soul into these projects to help those that can not help themselves.
The Marketing Race
By Ian Mason
I like to think of myself as a modern guy. But when it comes to marketing, I have arrived at the awful realisation that I am decidedly pre-historic.
As a marketing professional, this equates to disaster. I was like the proverbial ostrich with its head in the sand, naively thinking the phenomenon that is social media was a passing fad – if I stayed buried long enough, it would pass over and we’d return to the traditional mainstream media I am so familiar with.
Doh!
A City in Transition
By Ian Mason
Change is swirling around Abu Dhabi, as thick in the air as sand from a shamal. The skyline is changing, culture is changing and even the weather patterns are changing.
Change is happening in our business world too; some of it good, some not so good. Reorganisation at government and corporate entities means that things don’t stay the same for long, and it is inevitable that you will be affected by change, either personally or through your family and friends.
Conservation: Everyone should Do It!
When I lived in Seattle for many years the concepts of recycling and conservation were ingrained in our daily lives. We had coloured sorting bins under the kitchen sink and I remember even my youngest then (Karam) tottering around in diapers and placing empty containers in the correct bins. Returning to the UAE was a culture shock as everything went into right into the garbage. But things are starting to change in the UAE. Thankfully.
INTELLIGENT BUSINESS
Maybe it was the festive cheer, the silly season or even the thrill of a new year, but I have recently experienced a rush of great customer service in Abu Dhabi, some from unexpected sources. By great customer service I don’t mean an attendant who smiles like a robot…