Her Story: Women in Tech Social Entrepreneur Sara Dara

“From idea to venture: how my experiences shaped my success”

“During my academic pursuits, a remarkable chapter unfolded: I witnessed my young nephews encountering considerable difficulty learning language. The ABCs became a mountain to conquer, and that’s when I was inspired to do something about it.

Sara shares her vision at GESS

“After years of exploration, I ventured into crafting augmented reality books. I introduced augmented reality cards to transform the learning process. The designed images were embedded with alphabets that could be scanned to unveil 3D objects accompanied by the pronunciation of the letters and words. This changed their learning experiences, and the excitement on their faces was unforgettable.

“We seamlessly blended Arabic and English in books that delivered a unique and interactive learning experience. So it’s not just about technology; it’s about shaping the future of education through innovation.

“A year after publishing my augmented reality books, the journey took an exhilarating turn with the inception of the Programmers Zone. Fueled by a vision to create a centralized hub offering a spectrum of IT courses, our doors opened to individuals of all ages, from curious seven-year-olds to seasoned professionals.

“In the heart of this venture lies a fundamental belief—that coding languages is akin to learning a language like English, which is best started early and cultivated through continuous practice. We’ve witnessed the transformative power of introducing coding concepts at a young age, igniting not just technical skills but also fostering creativity and problem-solving abilities.

“The success of our programs for children became a testament to this philosophy. We witnessed young minds grasp the intricacies of coding. Now, looking ahead, we are venturing into new territories as Programmers Zone becomes more than a company, but a community-driven initiative fostering
a culture of continuous learning.

With every course offered, we aim to instill the belief that the earlier you start and the more you practice, the better equipped you are to thrive in the ever-evolving world of technology. Together, we’re shaping a future where coding is as natural as learning the ABCs

Programmers’ Zone

“As a startup, we navigated a landscape rife with challenges. Finances were tight, networking was an uphill battle, and the struggle to attract students was real. Communicating the importance of coding education, especially in comparison to traditional subjects, proved to be a significant hurdle. However, with each challenge, we gained invaluable insights that became stepping stones for growth.

“Our understanding of the market evolved over time, enabling us to tailor our programs to meet the needs of both students and parents. The positive feedback from parents, became the cornerstone of our success.

“As we continue to grow, our focus remains on fostering a learning environment where creativity knows no bounds, and the joy of coding becomes an integral part of each student’s educational journey. With each interaction and every shared insight, I am reminded that progress is perpetual. As I express my gratitude to these incredible individuals who supported me, I’m fueled by the belief that, together, we’ve not just faced challenges but also laid the foundation for ongoing success.”

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