What Angry Birds Can Teach Us About Innovation
By Tomislav Buljubasic
Case 1: 6 PM, I’m home after work and relaxing with my six and four year old sons. We are lying on the balcony and everyone is playing on iPhones or iPad – the same game: Angry Birds.
Case 2: Sunday morning and one of the boys just realized which day is today – it’s the day when new Angry Birds Toon is available! Let’s see the new episode!
You already figured out that I’m one of fans, but let’s dive deep into the Angry Birds makers’ philosophy. Finnish firm Rovio is the creator of this mega-popular brand started four years ago with a smart phone game.
When the game was launched, developers spread the word about the game to friends with iPhones (in Nokia based Finland there weren’t too many iPhone in those days). Fast, the game became #1 on Finnish AppStore. During Winter Olympics one Swedish skier had an accident and in the TV interviews he said that it will be very boring to sit alone in the hotel room, but fortunately he has Angry Birds – and the game reached #1 on Swedish AppStore. Next stop was UK and USA: When the game reached #1 on AppStore it stayed there for 300 days.
So how have Rovio made it? Before Angry Birds they had 51 games, they learned a lot from previous projects and analyzed hundreds of games before this big launch. Also, the ecosystem was too hostile for a startup before AppStore launch. The market wasn’t ready before AppStore. It’s important to mention that the text was eliminated from the game and they made it so easy to understand the game and play it. Much time was given to details – there were 30 different designs only for an App Icon.
The fastest growing brand is not only the game, now it’s the big range of physical products and also cartoons. Rovio now have the biggest animation studio in Northern Europe – they launch one cartoon weekly. Overnight 1.7 billion people have at least one of Angry Birds games on their device. Astonishing, isn’t it?
I was happy to be in their headquarters in Espoo, Finland and had the opportunity to ask questions. What I thought to ask was reflecting to ‘Case 1′ from the beginning of this article. “Why Angry Birds can’t be played against other players?” but then I remember that few weeks in the past, Angry Birds Friends was on the market! Well, Rovio is clearly ahead of their fans – surely ahead of me! What’s next? Educational books, activity parks… let’s see…
PHOTOGRAPH: Luke Skywalker from Angry Birds Star Wars, taken by author
Blog: 7innovation.worpress.com
Download the app from the iPhone App Store: Unleash Your Creativity
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SMBs, Innovation and the Problem with Passion
By Megan Totka
Innovation Excellence
Let’s pose a question; can you force innovation or is it purely accidental?
Such a question represents a potential slippery slope for entrepreneurs and dreamers alike. Consider how some of the biggest breakthroughs in medicine and technology, such as penicillin and x-rays, were discovered by accident.
When we dwell too much on such stories, we begin to believe that perhaps hard work doesn’t really pay off. If others are stumbling onto their success, what’s the point of our blood, sweat and tears? This mentality is incredibly dangerous to the productivity of today’s movers and shakers, but seems to be more and more prevalent in today’s fragile economy where the struggle never seems to stop.
On the flip side, trying to “force” innovation may be an equally futile exercise. Like trying to stick a square peg in a round hole, innovation cannot be forced. Innovation is not something “easy,” manageable or even necessarily tangible. Ultimately, innovation comes from within and is sparked by those who have the passion to make it happen.
Let’s talk about “passion.” Not “passion” as a buzzword. Not as a motivational bumper sticker or some sort of catch phrase that signifies our “success.” Real passion. Unmistakable, genuine enthusiasm and drive. It’s the thread that links all innovators together.
The Problem with Passion
Yet every business owner and entrepreneur claims to be passionate. And why wouldn’t they? We want to be associated with the Steve Jobs’ and Elon Musks of the world, the inventors and tinkerers who dedicate their lives to making something truly great. Regardless, successful businesses and innovations are about much more than “great” ideas. In the end, they’re about passion.
But where does that passion come from? How can we spark it from within ourselves? What constitutes, for example, a passionate business owner? In short, it comes down to diligence, experience and understanding.
It could be said that passion or lack thereof represents a natural selection process for today’s innovators. So where do you begin when it comes to planting passion within your organization?
Persistence and Vision
“Genius is one percent inspiration and ninety-nine percent perspiration.” – Thomas Edison
Innovation and passion begin with a vision. Whether we imagine ourselves building our empire from scratch or perhaps creating something much smaller, we have an endgame in mind and know where we want to go. While actually getting there may be another story entirely, we know we have to work. And work hard.
Famously, Thomas Edison tried thousands of different filaments before finally inventing the light bulb in 1879. While we’d love to be one of those who just happen upon greatness, very few will ever be so lucky. History tells us that we will make mistakes, yet it’s our responsibility to learn from them in pursuit of our vision. Failure often seems like the name of the game when it comes to innovation; however, our efforts are never futile when we legitimately grow and learn from our mistakes. Perhaps Edison said it best: “I have not failed. I’ve just found 10,000 ways that won’t work.”
The Experience Factor
Innovators and business owners come in every shape, size and background. From the poor and undereducated to the wealthy and elite, innovation has the potential to come from just about anyone with the so-called “right stuff.” Unfortunately, we don’t all have the luxury of being prodigies when it comes to our businesses; therefore, we rely on our experience to make decisions in pursuit of something bigger and better.
Passion comes into play when we see what we’ve done, where we’ve been and how we synthesize that knowledge into a successful business. We’ve stated before that small businesses innovate by asking questions. Through our firsthand experiences and outside observations, we can better determine what needs to be done within our industries to find success. By putting ourselves out in the open, we gain an understanding of what works and what doesn’t, only creating more opportunities to innovate for ourselves, our workers and clients.
In short, make the most of your experience and what that experience means in shaping you as a business owner and innovator.
Understanding “Success”
Success in today’s economy often seems abstract. While it takes plenty of determination, knowledge and grit to become successful, it also takes quite a bit to understand what makes us successful. Steve Jobs represents a prime example of someone who was able to understand success based on his experience after his removal from Apple during the 1980s. Shortly after Jobs’ return in 1996, Apple went from a flailing company to a profitable, global phenomenon. It could be said that Jobs understood the concept of success at its core. Not surprisingly, Jobs was often noted during his lifetime for his passion.
True innovators don’t stop once they’ve gotten ahead. They continue to work, learn and understand where they’ve been and what the future holds. When innovators have room to breathe and be driven by their passion, the sky’s the limit.
The Bottom Line
At the end of the day, planting passion within your organization creates opportunities for innovation. There are so many variables when it comes to a small business’ success; however, passion remains the driving force that links innovators together. Where does your passion come from?
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